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Marketing trends for accountants in 2024 (that are here to stay)
As 2023 comes to a close, you’ll want to start thinking about where you need to focus your marketing effort and investment for 2024. You may be feeling a little uncertain, or slightly overwhelmed but...
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How to create your own media kit
ㅤ Watch this video (1 min 46 seconds) to hear Henny’s experience of building a media kit for her dance music production work. A media kit strengthens your personal brand and highlights the value you...
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Why do I need a marketing strategist AND a project manager to deliver results...
ㅤ Watch Kendall’s video (9 mins) to understand more about how an outsourced marketing team of strategists and project managers delivers results for accountants. You’ve just signed on with monthly...
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How a campaign connects your marketing to your top business goals (and how to...
Let me introduce you to two fictional accountants: Sarah and Charlotte. Scenario one: Sarah. Sarah’s accounting firm is doing some marketing. They’re posting on social media. They’re writing content...
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Never worry about the tech stuff: 6 benefits you’ll feel from having your...
“I think the website is down? Is it working for anyone else?”. We’ve all been there at some point. Watching the dreaded page loading animation. Muttering expletives at the words Internal Server Error...
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Where to order branded merchandise and swag for your accounting firm
When you’ve recently rebranded, and are incredibly proud of the way your new brand shows who your accounting firm truly is, it’s time to show off that brand in a whole variety of merch. But choosing a...
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What is a landing page and how can accounting firms use them to capture leads?
A landing page is a stand alone page on your website designed to address a specific problem and encourage the visitor to take one action. There’s a number of different targeted marketing routes which...
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How to keep marketing to existing clients (and why you need to)
When was the last time you had a great experience in a sales process, where you felt listened to and understood, then as soon as you hit the “YES” button, the great experience just… ended? You stopped...
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5 quick marketing wins for when you’re short on time
You’re not alone if when the work piles on, your marketing trails off. Whether it’s tax season, playing prospect-catch-up, or replying to those “urgent” emails from clients, even quick marketing wins...
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Repricing your clients: how to use marketing to communicate your value
Whether you are repricing individual clients, or increasing your firm’s fees across the board, and you aren’t sure how to approach it, know you’re not alone. During a masterclass we ran on repricing,...
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